Creative Collaboration In The World of Business Tech Industries

Human ideas are evolving in the way they perceive their growing business in modern technology and automation. It creates a massive impact where it forecasts to increase global economic growth by 5% in the next 2 years but with the pandemic disruption last year, it comes across as the biggest challenge to business tech industries to create solutions for humans.

Somehow, organizations need to see their featured product in a clear picture where every feature can make a difference inside the outgrowing market. Creative collaboration, for example, doesn’t have to be in the broad area of design where colorful sunshine and creative unicorns exist. Combining them inside a room where gathering solutions is their sea of ideas to finish your puzzle piece in your big mood board.

Creative thinking as your workflow experience.

A modern product needs modern solutions. In order to come upon how your leads get inside your funnel, building customer experience is your advantage. While companies focused on complex data-driven analysis, creative thinking can give you insights into customer behavior and how a unique product can connect to their pain points.

“Design-driven companies have outperformed the S&P Index by 219% over 10 years* — Adobe

4 key stats on the importance of design for business

By collaborating with a diverse group of people who mostly interacts with the customer’s problems, the gathered information can be collected into ideas where several questions and assumptions can be formed. Once they see what challenges arise most as their main priority, they can eventually narrow down the research and identify how to resolve the root issue in the form of their user personas.

For example, marketing and branding in a tech startup are different in their strategic agenda, but understanding their basic principles can make a lot of sense on how you can make your communications effective possible. Know how your customer interacts with your website to make a purchase through learning touchpoints in your journey map. It gives a better understanding of their walkthroughs from point A to point B because it is based on common sense and human behavior.

Your identity getting branded.

Almost the majority of the companies getting into business have a common misconception of having a logo as their branding. But when you see it from head to toe, it is only a small portion of your identity into overall expression towards your end-users. Tech giants like Apple and Microsoft aren’t identical when it comes to positioning their brand in the marketplace. While their particular logo lets them introduced themselves in a similar minimalistic approach, it always differs from the overall experience of humans. From retail stores to operating software, you will see whose users are using an Apple brand or a Microsoft brand.

Get to know first what your company is all about.

If you’ve been running your company for years and you have changed your business management from time to time, sometimes, your mission statement becomes misaligned especially when you got a different intake to market your brand to the public. See what mission you tend to promise and how you can deliver to them that can achieve your overall expression in your brand identity.

Your product becomes your personality.

In tech startups, it always becomes a challenge how you plan to release your first product in the audience not knowing if they are going to like it or not in the first place because customers don’t know what their problems would look like until they experienced it. You got some cool features and you’re confident you can get ahead of your competitors after. However, it always falls off when you don’t know a certain personality of your brand. Take a good example of a Sony VR headset. Sony has been known in the hardware market in the entertainment industry particularly in gaming where their brands capture young audiences in producing hardware electronics such as PlayStation (PS) and virtual reality (VR) headsets. With its sleek and minimalistic view in all products, they deliver an amazing customer experience where everyone just loves to enjoy playing games.

To understand how your brand personality works, look into your brand as a virtual persona who talks to a customer the first time they interact with it:

1. How would they react the moment they see your brand?
2. How does it speak to an audience in a form of your messaging?
3. What do they gain after when they experienced it?
4. Does your brand personality have the same ideologies as your customers?

After you find out how to put this information can turn into visuals, you get a solid foundation of your overall branding experience. Brainstorm your idea with creative teams and professionals in their matter of expertise so they can help you what type of personality does your business has.

When abstract becomes greater than logic.

Imagination with infinite possibilities can help achieve your business goals to success. We solve problems based on how the world works, the way we interact in every aspect of our lives, enabling us to get what it feels into someone else’s shoes. In business tech, abstract thinking becomes an advantage in providing when your core service offers solutions that are intangible to the public eye. Companies offering solutions like cloud-service integrations or cybersecurity networks aren’t much a talk about because we don’t see in a physical state or how they function because they are built to function in a computer system. But when you explore how they work, it will create a big impact on your business towards digital transformation. From data to images, creative professionals can help you translate a complex business workflow into a simple infographic where every detail is simplified and measurable in capturing audience interest through subtle elements and iconography.

Create storytelling for human experiences.

The difference between other companies to innovative tech giants is that they market their brand through storytelling. When your values and mission statement is aligned on customer’s problems and beliefs and offered product through the core of your brand could bring something more to your customers. Stories connect to human emotions where they find out how these brands can help them ease challenges.

Take this Amazon’s Alexa Ad Campaign for a Super Bowl commercial:

Amazon’s brand showcases their powerful ad campaign of Alexa, a voice-recognition command device, can create an emotional impact on families that talks about close relationships without explaining how a product works but how it can be applied in real-life situations. When your brand creates a story over their hopes and fears, it is easy to engage with your audience’s perspectives that provide value and trust to each other. With the right planning and execution from your marketing and creatives team, your paid campaign will all be worth it when you gain an increased boost to your ROI growth in the next few months.

Conclusion

With so many competitions in the tech industries, being able to know what your brand is and how do you differ from your competitors can help you achieve your goals more with the right approach and strategy. By coordinating with a diverse group of people who can lay their expertise on your board, you can manage to collect a number of ideas where only a few possible solutions can take you to the next level of planning.

Don’t let your plan just be a plan. Learn how you can transform your corporate identity into a human branding experience.

Big credit to:
Minh Pham on Unsplash — image header